The term ‘Danmu (“bullet curtain” or “barrage” in Chinese) was translated from the Japanese word danmaku (“barrage”) which describes the embedded comments that originally appeared on the Japanese video-sharing site Nico Nico. ‘Danmu’ is an emerging type of anonymous comment system found in online videos, in which comments float across the screen from right to left while the videos are playing. Such messages may help users to develop healthier online video watching habits. Online video platforms could consider adding more responsible use messaging relating to Danmu in videos. The study is one of the first empirical investigations of Danmu and problematic online video watching using eye-tracking software. The studies indicate the potential negative effects of Danmu preference (e.g., problematic watching and loneliness) during online video watching. Self-reported Danmu preference was positively associated with extraversion, openness, problematic online video watching, and loneliness. Results show that fixation on Danmu was significantly correlated with problematic online video watching, loneliness, and neuroticism. Study 2 collected eye-tracking data of Danmu fixation (duration, count, and the percentages) from 87 participants who watched videos. Study 1 collected self-report data on the study variables from 316 participants. Two studies were conducted to investigate the relationships between Danmu preference, problematic online video watching, loneliness and personality. ‘Danmu’ (i.e., comments that scroll across online videos), has become popular on several Asian online video platforms.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |